OUYA is a new kind of game console for the TV that upends the console market by bringing the openness of mobile and Internet platforms to console games for the first time.

OUYA is

• A game console that plugs into your TV, and includes a beautifully-designed game controller

• Built on Adroid, with a custom user interface and game store

• Open to any developer to publish a game – unlike any of the current game consoles

• Powerful enough to play great games in HD – with a Tegra3 chipset

• Designed by Yves Behar and fuseproject – made Jambox, SAYL chair, other award-winners 
  
  

For gamers – a powerful but inexpensive alternative to traditional consoles, with great games

• Inexpensive – priced under $100

• All games are free-to-play (with in-game items, paid version after free trial, etc.)

• Well-designed controller – standard controller with a touchpad

• Will play great games – from AAA to indie – including hardcore and more mainstream titles

• Can support other Android apps – will launch with TwitchTV (live-streaming for games, watch games like StarCraft and League of Legends on your TV)
  
  

For developers – this is your console

• Supported by respected developers: Notch (Mojang), Brian Fargo (inXile), Adam Saltsman (Canabalt), Ed Fries (original Xbox team), and others

• Any developer can publish a game – every console includes an SDK, no extra fees

• Custom OUYA SDK will be built on standard Android platform, with links into OUYA game promotion and in-game purchase API

• Developer chooses pricing, as long as initial download is free (standard 30% to OUYA)
  
  

For hackers – built to be hacked

• Rooting the device will not void your warranty; easy to root; every unit has a debug console

• For hardware hackers, opens with standard screws; USB port for making peripherals; PCB designed to hack (clearly documented test points) 
  
  

OUYA the company

• Founded by Julie Uhrman, who started in the video game industry 10 years ago (GameFly, IGN, Vivendi Universal)

• Raised money from individuals, no venture capital – investors include Jay Adelson, founder of Digg; Joe Greenstein, founder of Flixster; Hosain Rahman, founder of Jawbone; Eric Hautemont, publisher of Ticket to Ride and other award-winning board games